30 Apr 10

Copy Writing Skills

There is one skill in Internet marketing which you must never underestimate or fail to learn.

This is writing a copy that sells like crazy.  Nothing will give you more potential than this skill only. I could say your online career lives or dies on it. The best way to start learning this skill for completely free is dissecting copies that have been already proven successful.

I don’t want to boast but you could start with the sales copy on my website which you can find at www.EarningWebExplosion.com. I’ve learned copy-writing from the copy master Bill Gazer. You won’t believe it but to really understand a copy and make the skill of writing a masterpiece your own you just have to start copying a copy.

I don’t mean copying it and using with a different product. You must rewrite it and by that you will unconsciously start understanding the structure, the way it was built to achieve the greatest effect. I know that only 10% of you will actually implement what I’ve just taught you but that 10% will be way more successful in a  short amount of time so I keep my fingers crossed folks.

If you don’t want to start with the copy I offered you must know how to recognize a copy that suck. Sorry but I have to cut the cheese here. If you can’t make a difference between a good copy and  a bad copy you won’t have a point to start with.

1. A copy is really bad if the writer fails at telling the entire story. The copy is somehow off and the reader never gets the idea and the value in the information which was presented.

2. Blanks space has never sold anything. Never try to fill blanks when writing a copy! Words which don’t tell anything are useless. If the story just doesn’t seem get going you have to try harder. A copy must always be benefit saturated. This is what makes the reader keep going until the very and helps them making their choice.

3. Writing from the me perspective: getting into the prospects mindset is really critical. A copy writes have to ask these questions before each and every piece of work. Who am I writing this copy to? What is my true goal by writing this copy? What is the pain of my prospect and how can I solve it? What is in it fro them? Why am I bothering them? So what? You can ask the last one as many times as you wish while reading a copy. You will see that after reading a well written copy you won’t feel asking any so what questions. All of them will be answered!

4. Underestimating the difficulty of the task. A copy’s length  should be as long as it needs for the copy to sell. A copy should be written by understanding the purpose of the copy. There is no point writing (and reading) a copy which can’t fulfill the goal it was created for.

5. Not telling how to take action. This seems pretty simple but it isn’t. Most of the people just don’t know how to take action after reading a copy even they are really pumped up and would open their wallet. You have to tell exactly what you expect for them to do. Always remember that and your conversions will be much higher!

6. The number one and the biggest problem in a copy is Being Boring… Never make your prospects feel pain unless you are writing a script for  a tragedy. Be a true entertainer and they will love you more for that.

Read these 6 points as many times as you want and remember them when you see, read or even writing a copy. You will be ready for the task!

P.S.: Subscribe to my marketing email series if you want to be informed about the news and updates or updated on the working marketing strategies here: Marketing Blueprint

I will see you at the top!

Norbert Szabó

sznorbi@gmail.com
www.Norbert-Szabo.com
www.EarningWebExplosion.com

Tel: +36303911638

Chat Google Talk: sznorbi Skype: biogyerek MSN: mau-gli@hotmail.com
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