There are three variables which decide the effectiveness of your organic search engine marketing efforts:
-The quality of the produced piece
-The quantity of the content you produce
-The time factor
To summarize what you should aim for is to get the most content out in the given time period with the highest quality. Most of the marketers who are just starting out have no idea what really quality content is not to mention that the majority is clueless about where and how to distribute it for the search engines to find them.
Let’s get through the process piece by piece:
Creating quality content equals following the needs of your target market. If your goal is to get the most exposure with a single piece of content you must understand the trends on the current market now.
More and more people watching videos on the internet. An average internet user spends more than 273 minutes a year watching videos and increasing. In the last year there were more than 12.7 billion videos watched online. Considering the fact that videos rank easier in search engines and more and more people are watching them video marketing became the greatest tool in the marketers hands.
I should note that when internet users search for keywords they are interested in they are not in a buying mood but when they meet with your quality content:
-useful information
-pictures
-even music for getting them into the mood
Without noticing your offer is already pre-sold to them. Without videos you can not climb fast to the top of Google and you have less chance to stay on the top either. You can’t take advantage of the use of sound and pictures which worth more then thousand words.
The quality of your content also can be measured in the number of leads you are getting from the sites you upload them to. The greatest thing about videos that you can upload the same identical video file to dozens of video hosting sites because Google robots can’t read them as they do with your articles. You don’t have to be afraid Google lowering your ranks due duplicated content.
The quantity of content you produce can be measured in SEO terms the back-links you are able to produce with the given amount of effort you put into your marketing.
This is where automation comes into the picture. You should consider to buy tools to automate some process for you or you will be wasting a great deal of time on distribution of your content instead of spending your time creating quality content.
In case of article marketing there are about 300+ article directories which are worth to submit your articles to. Lets do some math. Just registering for those directories would eat up three or four days if not more and submitting an article to them which should be a daily task would take about a week.
Just by using automatic article submitter I’m able to submit two freshly written articles per day into those directories even having time for other marketing methods.
But let’s take a look at video promotion and distribution. When you make a video and you upload it manually to several blog directories, social networking and bookmarking sites, podcasting sites and directories not to mention the several video sharing sites and cross promoting them would literally eat up days from your valuable time with each and every piece of video you make.
The good news is that today you don’t even need to have a camera to get a video on to several sites already cross-linked for you. If you have a mobile phone which is able to send pictures you already have what you need to distribute your ideas and promote your site online.
I use an other software to do all the work for me by distributing and cross promoting my videos. This neat tool is called Traffic Geyzer which can get you ranked on the top of Google for competitive keywords.
Every website you made for the purpose of business needs ranking, traffic and qualified leads. For you to do that you have to put quality content on the largest number of sites the in the least time period possible.
Imagine having your blog up and running getting 2*300+ back-links from article directories, couple dozen links back from video sharing, blog and podcast sites and thousands of visitors from top ranked videos.
Sounds incredible? If it does you can’t even imagine how much more you could earn by implementing all the strategies of effective marketing.
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